Cricket and films are religions in India, and in these Covid 19 times, when the latter wasn’t able to deliver owing to restrictions, the former did, and how. According to the latest Broadcast Audience Research Council (BARC) report, season 13 of Indian Premiere League (IPL) has seen a spike in viewership by 28 percent, compared the season last year.


As per the data, 7.0 billion viewing minutes were registered for the first 41 matches which aired across channels in the last five weeks. Experts say they already saw this coming. Atul Wassan, former Indian cricketer, and now cricket analyst, says, “I had predicted this will happen. People were starved of live action, any sports. We are so used to watching live sports, and this is the best reality show in the world! Other reality shows are also scripted now. For so long, people were just cooped up in the lockdown. Live sports gives you that kind of release.”